Cathy brings more than 20 years of economic and business development experience to AdvanceCT, having served as the Chief Business Development Officer of Choose New Jersey, New Jersey’s leading nonprofit economic development organization. Cathy led the business development team and oversaw the organization’s national and international lead generation, prospect management and business development strategy for all key industries. She also oversaw Choose New Jersey India and Europe offices and enhanced New Jersey’s relationships with key multipliers and trade associations around the globe. She had a leading role in the strategic planning of Choose New Jersey’s business attraction missions to Israel, Germany, Ireland and India. While abroad, she helped established international university collaborations and industry partnerships for many of New Jersey’s research universities including Rutgers University, Princeton University, New Jersey City University and Rowan University.
Cathy is a veteran of State government, having served six administrations. With over 25 years of experience in marketing, outreach and business development, she served as Deputy Chief of Staff to New Jersey Lt. Governor Guadagno, Director of State Marketing at the New Jersey Business Action Center, Director of Outreach Programs for Business Retention & Attraction at the New Jersey Economic Development Authority, and Vice President of Marketing & Communications for the New Jersey Commerce Commission.