AdvanceCT +1 (860) 571-7136

Saranda Belica

Associate Director of Business Development
email ↓

Saranda brings ten years of experience in municipal and state government, with a background rooted in public affairs and economic development, starting as a Community and Business Development Specialist with the Waterbury Development Corporation, and subsequently an executive aide in the Office of Mayor, during which times she coordinated initiatives with a focus on brownfields, environmental and infrastructure projects as key areas of opportunity for job growth and business attraction. As the city’s communications manager, Saranda led the development of public messaging strategy, including marketing, media relations, and all print and digital content.

Most recently, Saranda was a case coordinator at the Public Utilities Regulatory Authority, under the Department of Energy and Environmental Protection umbrella, serving as liaison between Commissioners and external stakeholders. She revived the agency’s consumer education and outreach program, and traversed the state conducting question-and-answer forums in partnership with legislators, communicating the role of the agency and delivering vital information to Connecticut’s ratepayers.

Saranda holds a bachelor’s degree in Political Science with concentration in Public Administration from Central Connecticut State University, and is dedicated to giving back to programs that have a lasting impact on people's lives. She was a tutor with Literacy Volunteers of Greater Waterbury, teaching adults English as a second language; volunteered on after-school programs at the WOW/NRZ Community Learning Center; and was a voting member of the Public Arts Committee, which preserved and strengthened Waterbury’s diverse artistic and cultural community. She was voted Vice Chairwoman of the Citizen’s Advisory Committee, which advised on the distribution of ~$3M of CDBG, ESG and HOME grant funding to nonprofit groups; and was a featured panelist and speaker at the Adriapol Institute’s International Smart City Forum on Creative Economies and Smart Development. Saranda continues to be a part of advisory groups and initiatives that serve underrepresented communities.