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Saranda Belica

Associate Director of Business Development
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Saranda works to increase the regional and global competitiveness of Connecticut by supporting the development of strategies for business recruitment and attraction. Building on domestic and international private and public partnerships, she manages new-to-market business activities by facilitating investment opportunities seeking the best regional advantage point for their next stage of growth. Saranda works to maximize every community’s social, cultural, economic and environmental value by ensuring that municipalities are poised for sustainability.

Saranda most recently worked at the Public Utilities Regulatory Authority, under the Department of Energy and Environmental Protection, serving as liaison between the agency and external stakeholders. Previously, Saranda served as an executive aide in the Waterbury Office of Mayor, coordinating initiatives with a focus on brownfields, environmental and community revitalization projects. As the city’s communications manager, Saranda led the development of public messaging strategy, including marketing and media relations.

Saranda is a graduate of Central Connecticut State University and is dedicated to giving back to programs that have a lasting impact on people's lives. She was a tutor for Literacy Volunteers of Greater Waterbury, teaching adults English as a Second Language, and was voted Vice Chairwoman of the Citizen’s Advisory Committee which advised on the distribution of millions of dollars annually in grant funding to nonprofit groups. Saranda continues to be a part of initiatives that serve underrepresented communities.