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Blending Media into Your Marketing Mix

Posted on by Kristi Sullivan

The media landscape has changed significantly over the years, and the process of securing advertising in print publications such as newspapers and magazines, on the radio, and on TV, has been impacted. However, a strategic approach to integrating traditional advertising methods into your marketing plan, along with new experiential and hands-on approaches, can reach diverse audiences and pay dividends you may not expect.

In this episode, Kristi Sullivan, AdvanceCT’s VP of Marketing sits down with Barbara Campbell of Marketing Partners Media, to talk about the importance of planning and the creative ways to integrate both traditional - and new approaches - into your marketing mix, strategically tailored for your unique situation and goals.